This whitepaper explores how people counting technology has evolved over time, and how the data it generates can be used to inform business decisions with the ultimate goal of driving profitability for operators. Download the full whitepaper below.
Whether you are the owner/operator of an office tower, shopping complex or an individual retailer, transportation hub or a casino, stadium or entertainment center, keeping track of customer visits and understanding what drives visitors through the door is a critical part of managing a successful operation.
People counting technology today is usually accomplished with an integrated system of advanced hardware equipped with sensors, 3D video cameras, WiFi & Bluetooth analytics and embedded software for processing the data gathered by the real-time monitoring of foot traffic.
By tracking all visits to, within and from a venue, facilities operators learn how their customers behave. By analyzing this behaviour over time, operators gain significant insights into how to better manage their business in response to customer activity… DOWNLOAD