The importance of having accurate people counts, or traffic counts, is well understood in any industry that relies on consumer impressions to attract and provide value to customers. In the retail environment, merchants want to be where customers go, advertisers want to advertise in the busiest locations, and sponsors want to interact with as many people as possible.
Intelligent, accurate, people counting systems, such as the ones that A1 Innovation Group provides, allow landlords to confidently share shopper habits with their partners. Data such as when customers arrive, what entrance they use, what stores they visit and how long they stay provide the information that the data users need to make decisions about where to place a store, how many people will see an ad, and when to host an event.
People counting data can also be used to help building operators plan and measure their operating efficiency to ensure optimization in spending for staffing levels, cleaning schedules, utilities, and supply usage.