“Landlords have been hoping that offering shoppers new experiences would make it more exciting to go to the mall, but the early evidence isn’t showing a boost in activity”

Read the full story here.

For as many different sites we work with, each has its own unique traffic patterns and trends. Our people counters let our partners accurately judge the impact, or lack there of, that new merchants and experiential programs have on their sites by comparing overall visitation before and after each opening – or closing – as well as impact to specific areas. Co-relating these numbers to sales data provides further insights on value and impact to the profitability realized over time. Interested to know how you can use people counting for your site? We’re happy to help. Discover A1 people counting solutions here.