Are you measuring conversion? Linking compensation to personal results? Investing in customer service and measuring affect on dwell time and repeat visitation? Invest in and use the tools that will help.
Thanks to Bob Phibbs, the Retail Doctor for this insightful article…”many of the tools retailers already have that could enable them to know their customers better, market to them better and yes, sell to them better simply aren’t being used” Are you using all the tools in your box?
READ ON: https://www.retaildoc.com/blog/2018-retail-assessment-reveals-10-shocking-lacks-in-best-practices